client
BEONx
The world's #1 Sustainable Profitability platform for Hotels
scope
As BEONx's dedicated Digital Marketing partner, our task over the year was to improve the client's user journey and engagement. We worked to increase their website visibility and lead generation by implementing targeted digital strategies across global markets, positioning them for growth and success in new regions.
Through a combination of new UX design, optimized page structures, and enhanced form functionality, our ultimate goal was to increase their pool of online qualified leads.
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process
Strategic, data-driven, and user-focused
We began with comprehensive research and analysis of the client's current user flow, messaging, market position, and aesthetic. By understanding their existing framework, we identified opportunities for improvement.
Our next step was to implement action-driven solutions, such as custom-coded forms to enhance the sales funnel and create a clear distinction between Sales Qualified Leads (SQLs) and Marketing Qualified Leads (MQLs) fed straight into HubSpot. Leveraging analytical UX and data insights, we redesign pages to streamline user experience and increase conversions.
To further boost digital visibility, we create long-form content and refocused strategies across LinkedIn supported with targeted outreach. All of this is driven by data gathered from the new website changes, ensuring that each improvement is measurable and aligned with the client's business goals.
result
Growth (compared to the year previous):
- 7x increase in average daily website visits
- Over 1,250% increase in website users
- 10x increase in average daily website impressions
SEO:
- 48 Keywords in the Top 3 on Google in the UK - 96.37 position improvement in 6 months
- 38 Keywords in the Top 3 on Google in the USA - 1.68 position improvement in 6 month
- 6 English Keywords in the Top 3 on Google in Spain - 26 position improvement in 6 months
Leads (compared to the year previous):
- 374% increase in Sales Qualified Leads through the website
- 25% growth in LinkedIn followers
- 11,857 impressions from our LinkedIn Outbound campaign
Brytr has been an incredible partner throughout our journey, pushing us into new territories we hadn’t yet explored. Their innovative approach not only upgraded our processes but also elevated our brand to new heights. From start to finish, their team was collaborative, professional, and deeply invested in our success. We couldn’t have asked for a better partner in this transformative project.
Alex Barros
CMO
BEONx