client
LoremX
Achieve whole-body wellness through next gen PEMF Therapy
scope
Our task was to deeply research the PEMF industry to understand the specific needs and expectations of both users and clinicians, with the objective of creating a B2B website focused on selling their new whole-body PEMF Therapy bed.
Crafting the right copy and user experience was critical to ensuring the product’s appeal, while navigating health industry regulations to avoid any direct claims of curing ailments.
process
Driving engagement for two audiences with one holistic goal
Building on our research during our rigorous planning stage, we developed their entire brand from the ground up, including logo design, color palette, and typography, all thoughtfully crafted to reflect the bed’s focus on healing and wellness.
Using our in-depth research and new branding, we developed unique and compelling conversion points that addressed the challenges of segmenting two distinct audiences.
For individuals exploring therapy solutions, we targeted awareness campaigns, while clinicians—our primary consumers—are guided through a more direct path to inquiry and purchase. From sitemap creation to in-depth user journey research, every element was designed to balance these two audiences, whilst not to lose conversion clarity for the clinicians. The result was an elegant and calming site that showcases LoremX as a leader in the growing PEMF Therapy industry, helping them solidify their brand and reach.
result
The result was a sleek and high impact brand to position LoremX as leaders in PEMFT.