client
Waya Electric
The bespoke, future-proof solution to your business' mobility needs.
scope
We partnered with a Kenya-based e-mobility company to develop a B2B website that would showcase their electric bike offerings at every stage of the customer journey. The company had a well-established brand, and our task was to evolve and refine this identity through the creation of a modern, intuitive website.
This new platform not only highlighted their products but also reinforced their commitment to innovation and sustainability in the e-mobility space.
process
Evolving a brand for sustainable digital engagement
Our process began with in-depth user research and sitemap development to ensure the client’s success in an international market. The goal was to create a website that not only stood out from competitors but also delivered an informative and engaging message about each bike offering. We carefully designed a clear user conversion path that cut through the detailed product information.
To enhance the consumer experience, we incorporated digital renders and custom-built calculators, strategically placed as conversion points throughout the site. The rest of the site served as a digital showcase, featuring crisp video and photo content to captivate potential customers. With three different bike models aimed at distinct audiences, we ensured that the user journey was intuitive and segmented, allowing each target market to easily find the bike most suited to their needs.
result
The final product was a mobile-first, sleek, and impactful website design that exceeded client expectations. The new digital presence not only strengthened their brand but also played a crucial role in helping the client secure overseas investment, showcasing the site as a powerful and professional front of house.